Senior Product Marketing Manager - Customer Care

Company Name:
Job Description:
Interactions is changing the way leading companies communicate with their customers by transforming frustrating customer care experiences into productive conversations. We deliver conversational customer sales, service and support solutions based on our patented Adaptive-UnderstandingTM technology that seamlessly integrates human and artificial intelligence. Our award-winning enterprise virtual assistant solutions have successfully handled well over one billion transactions to date while dramatically improving customer experience and delivering real savings to the most well-known organizations in the world.
To support our continued growth, Interactions is seeking a Senior Product Marketing Manager to join our Marketing team. In this role, you will be responsible for developing go-to-market strategy, crafting innovative messaging, evangelizing the product offering through content, speaking opportunities and customer meetings, and developing compelling sales materials.
Key Responsibilities
Develop and execute go-to-market strategy. Plan and drive the launch of new products, features and releases alongside Product Management; manage cross-functional implementation of the plan.
Develop marketing requirements documents, refine vision, messaging, position and pricing.
Identify growth opportunities and product and feature requirements to support our expanding solution set and entry into new markets.
Develop and drive programs to frame and track competitive and market landscape. Use insights to inform sales materials, campaigns, go-to-market and launch strategy.
Know your buyers by being the expert on how they buy and their buying criteria.
Act as evangelist for our innovative product set to customers, press and analysts. Own and articulate the value of our offering to the market.
Create presentations, customer case studies, product demos, collateral and sales tools.
Conceive and build programs that drive awareness at the C- and VP-level.
5+ years of enterprise software product marketing experience with growing responsibility
Direct experience in the NLU, automated speech recognition or contact center space
Deep experience of marketing technology products, ideally in both B2C and B2B environments
Ability to work within a fast-paced, often ambiguous environment
Outstanding presentation, writing and communication skills with a keen ability to translate complex technical capabilities into creative, intuitive content and programs.
Develop and maintain strong working relationships at all levels within the organization.
Bachelor's degree or higher with focus in computer science, engineering, business or marketing
Requisition Number: 176
Job Title: Senior Product Marketing Manager - Customer Care
City: Franklin
State: Massachusetts
Area of Interest: Marketing
Shift: Mon - Fri 8:00 - 16:00
Preferred Language: English
Position Type: Full Time - Regular

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